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Designer Hot Tips for 2024!
- Invite:
You've created that new and inspiring shopping experience, now is the time to invite your customers to come check it out. Word of mouth is always a wonderful position to enjoy, but it never hurts to help things along. Update your Facebook page, you Instagram story, send something out via your mailing list. Tease your customers with all the good things in your store. You can simply send out a New Year greeting. Plant the seed for them to swing by while they are out and about.
- Engage:
Now that you’ve invigorated your shopping experiences, and drew the customers to your door…engage with them. Show off your hard work. Find ways to interject with the shoppers as they experience your shop and your products. The key is to listen. Oftentimes customers will ask each other questions about products. That is the perfect time to provide some details about the items. Think of your customers as guests in your home. No need to shadow them at every turn, but make them feel welcome. Let them know you are so glad they chose to visit you today.
- Reality:
Your shop is part of REAL TIME. You are the here and now. That is your primary advantage over online shopping. Take advantage of that. Your customers are either looking for an experience that we mentioned above, or to buy a gift that they need right now. Make sure that your sales floor is well stocked and looking full. Mass out items to beef up displays. Empty your back stock areas. Much like at the grocery store, the produce looks so much more appealing when it is stacked out. No one jumps at the opportunity at the last cookie in the cookie jar. Fill it up. Show your customers that you are fully stocked and ready to meet any shopping challenge or need that they might have.