Privacy Policy


UPDATED: January 1, 2020

Mud Pie, LLC and its affiliates (collectively, “Mud Pie”) respect your concerns regarding your privacy. This Privacy Policy discloses the privacy practices for, any associated websites and official social media sites (collectively, the “Sites”).

This Privacy Policy describes the types of personal information we collect, how we might use that information and who we might share that information with.

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit Specifically, this Privacy Policy includes references to the California Consumer Privacy Act (“CCPA”) which provides California residents with certain rights, including rights to request access to and deletion of personal information. To learn more about these rights visit

 This Privacy Policy describes how you can contact Mud Pie to ask us to access, change, not use or delete your personal information and discuss any questions you might have regarding your personal information or our privacy practices.


Information We Collect and How We Collect It

You may elect to provide personal information (including your name, date of birth, street address information, zip code, phone number, other contact information, and payment information) through the Sites. In addition, you may provide such personal information by, filling out forms on Sites, including contact us forms, damage claims, credit applications, or as part of sweepstakes and drawings.

When you purchase Mud Pie products on the Sites, Mud Pie will ask for information including your name, billing and shipping addresses, email address, phone number and payment information. This information is used to process your purchase, confirm your order and deliver your purchased items. If you provide Mud Pie with permission to do so, Mud Pie might also use your contact information to communicate with you about products, services and promotions. If you make a purchase through this website, our third-party payment processor service providers may also collect billing information, such as your first and last name, email address, phone number, credit card or debit card number, and billing and shipping addresses. If you make a purchase over the phone, we will collect this personal information and share it with our third-party payment processor service providers.

My Account

You may choose to register a customer account on the Sites. In order to register a customer account, we ask for information such as your name, email address, phone number, zip code and birth date.



Mud Pie Wholesale Accounts

If you operate a retail business, you may use the Sites to apply to create a wholesale account. Please note that approval or disapproval of any wholesale account shall be in Mud Pie’s sole discretion. As part of the wholesale account application, we ask for information such as the company name, “doing business as” designation, business type, full name of the applicant, email address of the applicant, Tax ID/Employer Identification Number for your business, url or website address for your business, and number or years in business.  In addition, we ask for your billing and shipping information, including billing and shipping contact name, phone number, billing and shipping address and zip code.

From Social Media Sites

We may collect information from you if you use social media applications or websites in connection with this website, or that allow you to share information with Mud Pie. For instance, if you use social media platforms or networks in connection with our website (i.e., to log into an account, purchase products, or to share purchases, products, and other content with your friends and followers on social media), we may collect the information that you share with us, or that those social media platforms or networks share with us. We may collect aggregate, non-user specific data from social media platforms such as site referrals from Pinterest, Instagram. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.

Information Collected Through Automation

We obtain certain information by automated means when you visit our website, such as through cookies, web beacons, and web server logs. The information we collect in this manner includes the IP address of the device you use to connect to the internet, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, dates and times of website visits, and the pages accessed. By collecting this information, we learn how to best tailor our website to our visitors and understand what products and services you might prefer. We, along with others (such as our service providers) may collect personal information about our visitors’ online activities over time and across third-party websites.

We use “cookies” on the Sites. Cookies are pieces of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. We use cookies to measure activity on the Sites and determine which areas and features of the site are the most popular. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies.

 Certain pages on the Sites contain web beacons. Web beacons are used for internal purposes, such as to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We also retain service providers who use web beacons to assess the effectiveness of our email communications and learn what pages our visitors viewed. Our service providers may utilize Web Server Logs for troubleshooting

We use information collected through these automated means for purposes such as (i) customizing our users’ visits to our Sites, (ii) delivering content tailored to our users’ interests and the manner in which our users browse our Sites, and (iii) managing our Sites and other aspects of our business.

We also may use third-party web analytics services, such as those of Google Analytics, to measure the effectiveness of our advertising and determine how visitors use this website. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and ZIP code from which our visitors come and the IP addresses of our visitors’ computers. To opt out of aggregation and analysis of data collected through Google Analytics, please click here.

Interest-Based Advertising

We may collect information about your online activities on our website to provide you with advertising about products and services targeted to your specific interests. We also may obtain information for this purpose from third-party websites on which our ads are served.

You may see certain ads on other websites because we may work with advertising partners to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users. These partners may track your online activities over time and across websites by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

Personal Information Collected Over the Last Twelve (12) Months

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:




A. Personal Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.


B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.


C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.


G. Geolocation data.

Physical location or movements.


H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


I. Professional or employment-related information.

Current or past job history or performance evaluations.


J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


K. Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.



Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill the reason for which the information is provided. For example, if you provide us with personal information to purchase products or in order for us to ship your purchased products, we will use that information to prepare the shipment and delivery of the purchased products.
  • To facilitate your shopping experience and transactions, including processing and fulfilling purchases, communicating about the status of orders, and offering
  • To provide you with information, products or services that you request from us.
  • To provide you with targeted marketing materials and advertisements, emails, event notices and other notices concerning our products or services, or events or news that may be of interest to you.
  • To study how customers use our website(s), official social media sites and to perform market research.
  • To provide a social media experience that allows you to connect your social media accounts to Mud Pie’s website(s) and official social media sites.
  • To fulfill our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • To improve our website(s) and official social media sites and present their contents to you.
  • To respond to your requests, inquiries, comments, concerns or other communications.
  • To maintain our accounts and records.
  • For testing, research, analysis and product development.
  • As necessary or appropriate to protect the rights, property or safety of us, our customers or others.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

Information Mud Pie May Share

We do not sell your personal information to third parties.

We may disclose your personal information to a third party for a business purpose, however, we do not disclose your personal information, except as described in this Privacy Policy. We may share the personal information you provide to us with our employees, representatives, officers, agents, affiliates, third party sales divisions, licensees, and joint venture partners for the purposes described above, in order to operate our business, this website and any services provided in a manner consistent with this Privacy Policy. We also may share the information with our service providers who perform services and/or support functions on our behalf based on our instructions. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity, or (iv) exercise or defend legal claims. We also reserve the right to disclose or transfer personal information we have about you in the event we sell, pledge or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation), or as part of a due diligence process in association with such a sale, pledge or transfer. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.



In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A:             Identifiers.
Category B:             California Customer Records personal information categories.
Category C:             Protected classification characteristics under California or federal law.

Category F:             Internet or other similar network activity.

In the preceding twelve (12) months, we have not sold any personal information.


If you are a California resident and would like to exercise the access and deletion rights described in the CCPA, please submit a verifiable consumer request to us by either:

  • Calling us at (678) 937-9696 Ext. [122] between the hours of 9AM ET and 5PM ET, Monday through Friday, excluding holidays.
  • Emailing

Only you or a person legally registered with an applicable, controlling governmental authority that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We will respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to that account.  If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


If you are a California resident, we will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.


Mud Pie’s Sites are not directed at children under the age of 13. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will promptly take steps to delete that information


Mud Pie’s website(s) and official social media sites may contain links to third-party websites, which may have privacy policies that differ from our own. These links are provided for the convenience of visitors and we are not responsible for the content or privacy practices of such websites.


We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the revised policy to this website and provide a notice on our website homepage.